Blog commenting is an excellent marketing tool to drive traffic to your online presence - whether it is a website or a blog. But, it must be done in a planned-out manner. Following are three things to keep in mind when you use blog commenting to drive traffic to your website/blog.
i) Choose Blogs in Your Niche: Select a list of blogs in your niche that you want to start commenting on. Take the time to research and gather a list of 10, 15 or 20 that you can regularly interact with
It's important to choose relevant blogs because they will not just drive traffic, but they will drive relevant traffic. And, this is what blog marketing is all about. For example, if you're a scientific writer, you'd hang out (eg, post comments to) those kinds of blogs.
How does blog commenting lead to sales? In short, referrals, builds name brand recognition and builds a body of work you can show to potential clients (especially if blog posting is one of your services as a freelance writer).
ii) Target Well-Ranked Blogs: The main reason to comment is to get traffic. Where are you going to find traffic? At well-ranked blogs.
If you have problems trying ot figure out which blogs are getting good traffic, use the following tech tools: Alexa.com, Technorati.com, Page Rank and Statbrain.com Check the status of each blog you're thinking of using on each of these and you'll soon find yourself with a list of highly ranked blogs to work with.
iii) Leave Meaningful Comments: This is perhaps the most important tips. Many blog commentors in essence spam other blogs. And increasingly, spam is being thought of not just as some weirdo posting Viagra ads, but as those posts that add nothing to the conversation at hand, eg "Nice post! Visit my site at thisismysite.com"
One of the best posts I've ever read on the subject of blog commenting is by Jennifer, the blogger at CatalystBlogger.blogspot.com The title of that post Don't Be a Comment Whore: Attract Traffic, Not Annoyance (Google that exact title).
In it, she lays out proper blog commenting etiquette. She sums up the post by writing, "Leaving comments isn't just about getting your link up in as many places as possible. It's also about introducing yourself to a community. Make sure you pick the right community, put your best foot forward, and avoid being promotional. Think quality rather than quantity, and grow your audience over time--and you're sure to see success."
Couldn't have said it better myself. Blog commenting is an excellent blog marketing tool - if it's used correctly.
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